Local / (GMT+04:00)

Dubai, United Arab Emirates

10+ years experience

Zaid - Dev Lead / Senior Dev building scalable websites & apps

Delivering reliable, and scalable digital builds - backed by real-world results

I’M ROSHAN ZAID MOULANA

Solutions shaped by
purpose, scaled by code.

Lead Web Developer with 10+ years of experience building scalable websites and tailored digital solutions. Skilled in PHP, JavaScript and modern frameworks with a strong focus on SEO integration and performance tracking through GTM, GA4, and Meta Pixel. Currently advancing in AWS and JavaScript frameworks, aiming to bridge development with strategic business outcomes.

About Zaid

+14 projects

Works

Website and application solutions spanning corporate and government sectors.

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+14 projects

Works

I have architected, led, and developed projects across industries including hospitality, finance, real estate, retail, technology, and government. These projects range from websites and eCommerce platforms to enterprise solutions, each tailored to meet specific client and industry needs.

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A selection of recent digital solutions delivered

Featured WEB PROJECTS

Bassam Freiha Art Foundation
Bassam Freiha Personal Website
ZETA - Inventory and Stock Management
ZONEBERRY - a Realtor Web Application
01/03

Development Portfolio

On the technical side, I have worked extensively with stacks such as React, Laravel, WordPress, PHP/MySQL, and modern tracking/SEO tools. This mix of technologies allowed me to design scalable architectures, deliver strong user experiences, and ensure measurable business impact.

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Implement end-to-end tracking systems that go beyond basic analytics. From GA4 and Google Tag Manager to Meta Pixel and eCommerce purchase tracking, I help brands unlock actionable insights. I also create dynamic, visually compelling dashboards via Looker Studio to support data-driven decisions and revenue optimization.

Tracking and Reporting

Pro

Build stunning, high-performing websites and web applications from the ground up. With over a decade of hands-on experience, I specialize in crafting scalable, responsive platforms using modern technologies like PHP and JS based framework and libraries. Whether it's a corporate website or a custom web app, I ensure clean code, seamless UX, and smooth performance.

WEB DEVELOPMENT

Pro

Turn raw data into business intelligence. I utilize automation platforms like Zapier and Integrately to streamline data collection and analysis. From behavior tracking to lead generation workflows, I transform data into clear actions saving time, reducing manual work, and improving decision-making.

Data Analysis & Automation

Pro

Problem-solving is my core skill. Whether it’s a complex digital roadblock or a new idea in need of technical direction, I dive deep into custom research, explore emerging tools, and develop innovative solutions. I don’t just follow trends, rather I would do what works best for unique cases.

Research & Development

Pro

What I Do

I build custom websites and web apps, set up advanced tracking with GA4 and GTM, improve SEO, and automate data workflows. Everything I create is focused on helping businesses grow online.

A developer who speaks SEO fluently. I have worked with leading brands in the UAE to improve their search visibility and local presence. From technical audits and Core Web Vitals to GEO-targeted SEO strategies, I align site structure and content with best practices to drive measurable search performance.

SEO & Performance Optimisation

Pro

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Over the past 10 years, expertise has been built across web development, SEO, digital tracking, and automation delivering scalable solutions that blend performance with real business impact.

EXPERIENCE

10+ years in this field

A comprehensive approach that blends design, performance, and usability ensuring every project delivers both visual appeal and practical value.

Lead Web Developer

  • Led end-to-end development of advanced websites and web solutions tailored to business needs
  • Delivered scalable, maintainable codebases using modern frameworks, ensuring alignment with marketing and operational workflows.
  • Integrated external APIs for CRMs, payment gateways, and logistics tools to streamline operations.
  • Built client-specific modules to automate workflows and improve user experience across platforms.
  • Engineered robust conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
  • Enhanced organic search rankings and reduced bounce rates through optimised code and meta tagging.
  • Mentored interns on front-end practices, version control (Git), and debugging techniques.
  • Promoted a culture of clean code, code reviews, and continuous learning through weekly sessions.

Senior Web Developer

  • Spearheaded development of responsive websites using custom PHP, JavaScript (ES6+), and HTML/CSS.
  • Tailored builds to project scope—ranging from fully custom platforms to WordPress-based solutions.
  • Built and maintained scalable content management systems, improving admin usability and reducing content update turnaround by 35%.
  • Translated Figma designs into pixel-perfect, accessible, and cross-browser-compatible interfaces.
  • Applied modern UI practices to ensure consistency and responsive behavior across devices.
  • Applied foundational SEO strategies including semantic HTML, performance tuning, and Core Web Vitals improvement.
  • Boosted organic visibility and engagement through on-page optimization techniques.

Web Developer and Analyst

  • Headed full lifecycle of ZETA system, from requirement gathering to launch
  • Managed task allocation, client interactions, and sprint delivery using JIRA and Trello.
  • Developed custom CMS plugins, checkout flows, and order tracking dashboards.
  • Researched and integrated emerging technologies to improve product performance.
  • Stack: PHP, CodeIgniter, Node.js, jQuery, AJAX, WordPress.

Associate Software Engineer

  • Participated in R&D for AI-powered features and intelligent automation
  • Collaborated on predictive analytics initiatives supporting business intelligence.
  • Assisted in requirement gathering and team discussions using Scrum methodology.
  • Tools & Stack: React Native, .NET, Entity Framework, CMS, Postman, Web APIs

Software Developer

  • Handled end-to-end requirement analysis, system diagrams, and tech documentation.
  • Built and integrated AI-enhanced CRM systems with analytics and automation.
  • Implemented robust front-end and back-end systems using .NET technologies.
  • Tools & Stack: HTML, CSS, CMS, React Native, .NET, REST API, Scrum.

Junior Web Developer

  • Gathered client requirements and delivered tailored website solutions across various industries
  • Designed and developed responsive CMS-driven websites with custom functionality.
  • Implemented SEO strategies and content structuring to improve search visibility.
  • Managed project timelines, ensuring timely delivery and client satisfaction.
  • Tools & Stack: HTML, CSS, PHP, WordPress, SEMrush, CMS, Scrum.
Cosmopole Consultancy
Present Jul 2024
Cosmopole Consultancy
Jul 2024 Dec 2022
Creative Corner
Dec 2022 Jan 2020
Cubo Systems International
Jun 2019 Jan 2019
Cubo Systems International
Jan 2019 Feb 2017
SoftCode Lanka
Jan 2017 Jan 2015
Prev next
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Present - 06/2022

Experience

Featured Tools & Frameworks

  • Untitled design (19)

    Database

  • angular

    JS Frameworks

  • Untitled design (24)

    PHP Frameworks

  • js

    JS Libraries

  • Untitled design (28)

    Analytical Tools

  • Tag Manager
  • .
  • React
  • .
  • Angular
  • .
  • Laravel
  • .
  • CodeIgniter
  • .
  • GA4
  • .
  • WordPress
  • .
  • Shopify
  • .
  • MySql
  • .
  • PostgreSQL
  • .
  • Payment Gateways
  • .
  • Automation
  • .
  • GitHub
  • .
  • SVN
  • .
  • AHREFs
  • .
  • SEMRUSH
  • .
  • Performance Optimisation
  • .
  • PostMan
  • .

Featured Tools & Frameworks

  • Tag Manager
  • .
  • React
  • .
  • Angular
  • .
  • Laravel
  • .
  • CodeIgniter
  • .
  • GA4
  • .
  • WordPress
  • .
  • Shopify
  • .
  • MySql
  • .
  • PostgreSQL
  • .
  • Payment Gateways
  • .
  • Automation
  • .
  • GitHub
  • .
  • SVN
  • .
  • AHREFs
  • .
  • SEMRUSH
  • .
  • Performance Optimisation
  • .
  • PostMan
  • .

Awards

Award Title

University

Year

Software Product Management
University of Alberta
2023
CERTIFICATE_LANDING_PAGE~J68YP8VDBZBS

An understanding was gained of how software product management contributes to creating better software products. The key responsibilities of a software product manager were learned, along with how the role impacts the success of a project. It was also explored how the application of Agile principles can enhance the planning and delivery of projects, making them more efficient and adaptable.

Data, Data, Everywhere
Google
2022
Screenshot 2025-08-08 001515

An understanding was developed of key concepts in data analytics, including data, data analysis, and data ecosystems. An analytical thinking self-assessment was conducted with specific examples provided to demonstrate the application of analytical thinking. The role of spreadsheets, query languages, and data visualization tools in data analytics was also discussed.

Full Stack Development
SkillUps
2022
1702131888583

The Full Stack Developer Course has equipped me with a comprehensive understanding of software development, immersing me in the foundational principles of the field and advancing my skills across a broad spectrum of technologies. I have gained profound insights into the intricacies of full stack development, mastering both front-end and back-end development techniques, which have enhanced my ability to craft dynamic and responsive applications. My knowledge has been enriched with a deep appreciation for database management, including the effective use of SQL joins, and I have developed a strong command of Java APIs and servlets, enabling me to build robust server-side solutions. Additionally, I have acquired essential expertise in version control systems, empowering me to collaborate efficiently on complex projects and solidify my readiness to excel in the ever-evolving tech industry.

React.js Essential Training
LinkedIn
2022
Screenshot 2025-08-08 002424

Areas covered include creating elements, writing components, and using React hooks. Libraries such as Next and Vite are introduced, along with the differences between React Server Components and Client Components. The latest tools, techniques, and patterns for futureproofing applications and enhancing scalability and performance are explored. Skills for starting a project from scratch and contributing to an existing React codebase are also addressed.

UAE Artificial Intelligence Summer Camp
UAE AI Camp
2021
Screenshot 2025-08-08 002833

Advancements in artificial intelligence, practical applications of AI in various industries, and the ethical and regulatory considerations within the UAE context. Emerging AI tools and technologies are explored, along with strategies for innovation and problem-solving using AI. The program also addresses collaboration opportunities in the UAE’s AI ecosystem and the development of skills relevant to the nation’s AI initiatives.

MERN Essential Training
LinkedIn
2022
Screenshot 2025-08-08 003108

Areas covered include an introduction to the MERN stack, installation of required tools, and initial server setup with the creation of necessary folders and files. Database and schema setup are addressed, along with the creation of all required endpoints. The course also covers adding a styling library, establishing the folder structure, designing the main page layout, implementing forms, and building additional features for the CMERN React frontend.

Reviews

Mohamed Farshad

Senior Software Engineer

"Roshan Zaid is one of the best and is a loyal colleague, understands complex matters. He is a strong and goal oriented team player; with every problem there was a solution. Highly recommended team player.”

Ihsan Affar

Business Owner at Tek Informatik

"I know Roshan Zaid as an expert in LAMP Stack. He always strives for excellence and does whatever it takes to get the job done. He has multiple skills and deeply knowledge on Full Stack development”

Salooj Puthan Purayil

Visual Designer

“As a colleague I found Zaid very productive and creative. His logical thinking is outstanding. His quick learning skill and enthusiasm for development would be very helpful for any project.”

Sajad Jaward

Vista Group

“Zaid has proven skills in Web development field by coming up with solutions for new features. His problem solving skills and the willingness to go and hunt for new information has facilitated the organization in many ways. The work ethics he follows are clean and easily understandable and he manages the time very well."

Mohamed Farshad

Senior Software Engineer

"Roshan Zaid is one of the best and is a loyal colleague, understands complex matters. He is a strong and goal oriented team player; with every problem there was a solution. Highly recommended team player.”

Ihsan Affar

Business Owner at Tek Informatik

"I know Roshan Zaid as an expert in LAMP Stack. He always strives for excellence and does whatever it takes to get the job done. He has multiple skills and deeply knowledge on Full Stack development”

Salooj Puthan Purayil

Visual Designer

“As a colleague I found Zaid very productive and creative. His logical thinking is outstanding. His quick learning skill and enthusiasm for development would be very helpful for any project.”

Sajad Jaward

Vista Group

“Zaid has proven skills in Web development field by coming up with solutions for new features. His problem solving skills and the willingness to go and hunt for new information has facilitated the organization in many ways. The work ethics he follows are clean and easily understandable and he manages the time very well."

Mohamed Farshad

Senior Software Engineer

"Roshan Zaid is one of the best and is a loyal colleague, understands complex matters. He is a strong and goal oriented team player; with every problem there was a solution. Highly recommended team player.”

Ihsan Affar

Business Owner at Tek Informatik

"I know Roshan Zaid as an expert in LAMP Stack. He always strives for excellence and does whatever it takes to get the job done. He has multiple skills and deeply knowledge on Full Stack development”

Salooj Puthan Purayil

Visual Designer

“As a colleague I found Zaid very productive and creative. His logical thinking is outstanding. His quick learning skill and enthusiasm for development would be very helpful for any project.”

Sajad Jaward

Vista Group

“Zaid has proven skills in Web development field by coming up with solutions for new features. His problem solving skills and the willingness to go and hunt for new information has facilitated the organization in many ways. The work ethics he follows are clean and easily understandable and he manages the time very well."

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    Phone: UAE: +971 522 44 3328 Sri Lanka: +94 777 00 3328